Three "Magic Words" That Attorneys Must Use to Win Business Clients !!!

hello everybody finicky we hear editor in chief ally marking dot com and I'm
very pleased to be here with Larry Bodine who is a lawyer
oppression a writer and a lifelong marketer for law firms and you can find Three "Magic Words" That Attorneys Must Use to Win Business Clients !!! more about him at Larry Bodine
dot com and Larry I know you can be talking to us about to research that you
found with regards to the three magic words that lawyers must use to win
business clients
to talk just a little bit about that what tell us what your research the
research comes from Thomson Reuters and I'm bewildered down to determine
that there are actually three magic words that you should use
business card printers online when you speaking to a client if you use any other kind of words
I'll its gonna sound like static I'll
and with the three magic words do is define
value you know business clients what value
sure and up typically the discussion conduct involves into
I'll lower rates or doing something for less money
and you know that's not the marketing approach that you wanna take
salt a better way issues these
magic words because it's like speaking to somebody
I in a foreign country in their own language
no translation is needed and your message get
right thorough so what are the three ways then cuz I I know that
you shared with me and they're very simple I and I think sometimes we use
them without ever really thinking about them but I think
from this video people start to ensure that their part at their discretion so
talk to us about what those three words are
okay grab a pencil and write down the words
efficiency predictability
and cost a fact is an ass and my advice is to use these words
on your law firm website your Facebook page you
and put it in RFP proposals printed out business cards
use it in all speeches and webinars and you know you can create a QR call
that were reveals your of her name and his three magic words
I'll and and just to give you some examples
arm here's how the magic words will support your marketing message
are I interviewed a lot litigators at a at a business law firm
and here's an example Sol efficiency
this is a caption a job with a minimum of time
our expenditure us some examples would be
we save the client money or our services are as good as big law firms and were
third the price
or arm we stepped cases Lena Li
but the key with the kik point is to process it was the word
efficiency second word is predictability
and thats where the client knows in advance what to expect
you there and the process civil litigation or the
legal matter or in that cost so examples would be
argues that while we're up front about our costs clients don't get caught off
guard
or our clients know how r case will play out
or you know we know litigation well
and we tell clients what's coming up next and so the third magic word
is cost effectiveness and that means basically
providing a good result in relation to cost
so for instance you would say we keep an eye on client bills and make sure they
don't get out of hand
or we don't have fancy office trappings
I that we pass the expense on a client's or
we have a lot of experience and we don't need to research a case
from scratch so once again the terms to use and I would recommend you up and in
all other
terms the terms a client want to hear
are efficiency predictability and cost-effectiveness
not so great examples as well you know share so
I'm so well had it disease at an everyday conversation but getting your
point across at the same time
so late thanks so much I know as i've always editor videos are always at the
top all these research trends that are going on out there so thanks for sharing
here with a la marketing community
and/or good talking to you again people can find you at labor day in dot com
and thanks again for joining us thank you Cindy *** ***